Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Proven to maintain color vibrancy and shine for up to 70 days.* *Based on a clinical study with use of CAVIAR Infinite Color Hold Shampoo, Conditioner & Dual-Use Serum vs. untreated hair
• Leaves hair hydrated, smooth and shiny.
• Protects color treatments from UV-fade when used as a leave-in treatment.
• Protects hair from heat up to 450°F/232°C.** ** Versus un-treated hair

Technology

DUAL-CAPTURE COMPLEX This proprietary blend of botanicals including Red Raspberry Leaf Oil and Sunflower Seed Oil offers potent Antioxidants and rich Essential Fatty Acids for the ultimate protection against color fade-out, wash-out and dry-out.

How to use

As a color-charging addition to your conditioner: Shampoo hair as usual. Pour conditioner into palm. Add several pumps of Infinite Color Hold Dual-Use Serum to any ALTERNA conditioner. Emulsify and apply from mid-lengths to ends. Rinse thoroughly. As a leave-in treatment: Add several pumps into palm and emulsify. Press through damp hair, focusing on mid-lengths and ends first, and then running through roots.

Warnings

For external use only. Avoid eye contact