Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Proven to instantly deliver more fullness and volume.* *Based on a clinical study vs. untreated hair when used as a regimen with the CAVIAR Anti-Aging Multiplying Volume Shampoo and Conditioner.
• Adds flexible hold and shine.
• Thickens and strengthens hair.

Technology

MARINE PLUMPING COMPLEX Marine Plumping Complex is a blend of naturally volumizing extracts designed to thicken hair both instantly and over time. • Sea Kelp creates a lightweight wrap around each strand to plump and to retain moisture. • Keratin, Panthenol & Biotin fortify and strengthen the natural structure of the hair strand.

How to use

Spray throughout clean, towel-dried hair prior to blow-drying. Style as usual.

Warnings

For external use only. Avoid eye contact