CREATED BY STYLISTS, FOR STYLISTS™. PRAVANA PROVIDES SUPERIOR PRODUCTS AT AN UNPRECEDENTED VALUE THAT WILL ENHANCE THEIR PROFESSIONAL AND PERSONAL LIVES. PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach. Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, and formulas in collaboration with the industry’s most prolific stylists.

Key benefits

• The industry’s largest semi-permanent creative color collection.
• Intermixable with any VIVIDS shade for an array of color creations

Technology

Silk Amino Acids & Keratin Proteins

How to use

Wear suitable gloves to prevent staining. DO NOT MIX WITH DEVELOPER. For best results of VIVIDS color, pre-lighten hair to the indicated lifting level using PRAVANA PURE LIGHT series. Process 20-30 min at room temperature. Rinse with cool water until water runs clear and condition with care regimen.

Warnings

"For professional use only. CAUTION: This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary ‘black henna’ tattoos may increase your risk of allergy. Do not color your hair if: you have a rash on your face or sensitive, irritated and damaged scalp, you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ‘black henna’ tattoo in the past. Keep out of reach of children. Contains: see folding box. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Rinse hair well after application. Wear suitable gloves. Keep a record of the product used for future reference (shade number, batch code). Caution: Product may stain the scalp, plastic or absorbent materials and towels. 1. ALLERGY ALERT TEST INSTRUCTIONS: The preparation may cause serious inflammation of the skin in some persons, and a preliminary test should always be made to determine whether special sensitivity exists. To make the test, a small area of skin behind the ear or on the inner surface of the forearm should be cleansed, using either soap and water or alcohol, and a small quantity of the hair dye as prepared for use should be applied to the area and allowed to dry. After 24 hours, the area should be washed gently with soap and water. If no irritation or inflammation is apparent, it may be assumed that no hypersensitivity to the dye exists. However, be aware that even if an allergy alert test has been carried out the client may still experience an allergic reaction when colouring the hair. The allergy alert test is not a guarantee of avoiding future allergic reactions. Please ask your client to consult a doctor if there are any doubts. The test should be made before each application. The hair dye should never be used for dyeing eyebrows or eyelashes, as severe inflammation of the eye or even blindness may result.(For countries other than Canada, please follow the above directions and check for irritation and inflammation after 48 hours)."