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My Hair. My Canvas. Begin Again Curl Cleanser 1.35oz

IDH No.2683448

A vegan and silicone-free cleanser that gently cleanses, improves curl texture and formation, maintains curl pattern, and reduces frizz.

Product Details

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

  • Vegan and silicone-free cleanser with Coconut Milk and Kakadu Plum Extract to hydrate, remove build-up, purify, and gently cleanse.
  • Our formula with Fair Trade Coconut Oil improves curls' texture and formation while reducing frizz.

Technology

Vegan Botanical Caviar: known to add intense hydration, improve moisture retention and smooth the cuticle to add bounce, shine, and strength through the revitalizing power of its unique blend of hydrating polysaccharides and free-radical neutralizing antioxidants. Fair Trade Coconut Oil: known to keep the cuticle conditioned and smoothed down. Its rich texture is commonly used to help keep frizz at bay by absorbing slowly into the hair while water is evaporating out of damp strands. Fair Trade Cocoa Butter: known to provide nourishment, strengthen, and help smooth hair. It's also reputable for its softening properties that make hair look healthy and shiny. Kakadu Plum Extract: is known to add moisture and hydration, and maintain a level of collagen and elastin, that is essential for healthy, lustrous hair. It’s reputable for containing the world’s highest concentration of Vitamin C of any known plant and is full of antioxidants, antifungal, antiviral, and has anti-inflammatory properties. Coconut Milk: reputable for it's extreme moisturizing effects.

  • EAN/GTIN

    873509030355

  • Brand

    My Hair. My Canvas.

  • Product dimensions

    Height 110 mm
    Width 35 mm
    Depth 35 mm

  • Product weight

    0.050 kg

  • Ingredients

    Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Coco-Glucoside, Glycerin, Glycol Distearate, Acrylates/Vinyl Neodecanoate Crosspolymer, Caulerpa Lentillifera Extract, Cocos Nucifera (Coconut) Oil, Cocos Nucifera (Coconut) Fruit Extract, Theobroma Cacao (Cocoa) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Chloride, Oleth-20, Phenoxyethanol, Sodium Cocoyl Hydrolyzed Pea Protein, PEG-120, Methyl Glucose Dioleate, Hydroxyethylcellulose, Lauryl/Myristyl Polyricinoleate, Polyquaternium-7, Aminomethyl Propanol, Polyglyceryl-3 Laurate, Sodium Dehydroacetate, Disodium EDTA, Ethylhexylglycerin, Sodium Hydroxide, Linalool, Sodium Benzoate, PEG-60 Hydrogenated Castor Oil, Terminalia Ferdinandiana Fruit Extract, Phenethyl Alcohol, Caprylyl Glycol, Potassium Sorbate, Tocopherol, Citric Acid, Laminaria Digitata Extract, Parfum/Fragrance

Tutorials & Instructions

How to use

Massage throughout wet hair. Rinse thoroughly.

Warnings

CAUTION: For external use only. In the event of contact with eyes, rinse thoroughly with water. Keep out of reach of children.

Ratings & Reviews

My Hair. My Canvas. Curls