Get Ready for Some Good. Clean. Fun.

Naturally-derived*, vegan, hair color, haircare & styling 
boosted with science to deliver salon quality results.

*We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured® line, the percent naturally-derived varies from product to product and ranges from 86% to 99%.