“Joi.” It’s our buzzword. Our mantra. Our mission. Here at Joico, we believe beautiful hair should lift the heart…energize you from within…light up a room…and revitalize you with a remarkable spirit of confidence that lets you shine, inside and out. And it’s this commitment to joi that drives everything we do.

Key benefits

• Made with angled and tapered flexible bristles.
• Features long and narrow handle for sectioning.

Technology

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How to use

Rinse well after each use.

Warnings

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