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Our Clean Philosophy

A commitment to alternative beauty has been at the heart of the Alterna story since we debuted in 1997. Our family of mindfully formulated products are designed to deliver performance without compromise— clean beauty that provides an exceptionally luxurious experience at home and proven results in the salon. All Alterna hair products will always be formulated without parabens, SLS/SLES sulfates* and synthetic color. From best-selling Alterna hair styling products to vegan shampoo and conditioner, Alterna is your go-to for premium alternative hair care.

Vegan Hair Care by Alterna

We are proud to renew and refine our commitment to clean beauty as we bring a new generation of transformative haircare to market with My Hair. My Canvas. From new 100% vegan formulas, to innovative packaging with 50% post-consumer recycled plastics**, this line embodies our passion for continuing to explore new avenues that take our clean beauty philosophy to a new and even more meaningful level.

Shop Alterna Hair Care and Styling Products from SALONORY

 We carry all the most popular hair care and styling products from Alterna, including the top-rated Alterna Caviar Anti-Aging line that helps restore youthfulness and vibrancy to hair regardless of age, concern or hair type. Use the Caviar collection to address dryness, damage, frizz, lack of volume and more. We also carry a variety of problem-correcting formulas from Alterna’s highly rated My Hair My Canvas collection to help you correct and nourish hair through easy-to-use daily formulas.

*Formulated without Sodium Lauryl Sulfate or Sodium Laureth Sulfate

**All bottles, jars, and tubes