Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Provides weightless moisture and hydration to the hair.
• Increases volume and density to the hair.
• Makes thin hair appear fuller.

Technology

AMLA PURIFYING SCALP & HAIR DENSIFYING COMPLEX This moisturizing blend of Amla Indian Gooseberry and Red Clover Extract is specifically designed to gently moisturize and purify the scalp and to encourage naturally fuller, thicker hair that appears and feels denser.

How to use

Shake well before use. Dispense an egg-size amount into palm and distribute throughout damp hair focusing on mid-shaft to ends, then rinse thoroughly.

Warnings

For external use only. Avoid eye contact