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Alterna Caviar Anti-Aging Infinite Color Hold Shampoo 33.8oz

IDH No.2402297

A gentle shampoo that uses Dual-Capture Complex to that minimizes color fade for lasting color vibrancy. This luxurious cleanser replenishes lost moisture, reducing color-fade and defending against the signs of aging hair.

Product Details

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

  • Proven to deliver lasting vibrancy and shine for up to 70 days.* *With use of Caviar Infinite Color Hold Shampoo, Conditioner & Dual-Use Serum vs. untreated hair
  • Leaves hair moisturized, smooth and shiny.
  • Cleanses while protecting color treatments.


DUAL-CAPTURE COMPLEX This proprietary blend of botanicals including Red Raspberry Leaf Oil and Sunflower Seed Oil offers potent Antioxidants and rich Essential Fatty Acids for the ultimate protection against color fade-out, wash-out and dry-out.



  • Brand

    Caviar Anti-Aging

  • Product dimensions

    Height 265 mm
    Width 81 mm
    Depth 81 mm

  • Product weight

    1.089 kg

  • Ingredients

    Aqua (Water, Eau), Cetyl Alcohol, Caprylic/Capric Triglyceride, Dimethicone, Behentrimonium Chloride, Stearyl Alcohol, Behentrimonium Methosulfate, Isododecane, Cetrimonium Chloride, Cetearyl Alcohol, Isohexadecane, Rubus Idaeus (Raspberry) Fruit Extract, Algae Extract, Butyrospermum Parkii (Shea) Butter, Linum Usitatissimum (Linseed) Seed Oil, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Rice Protein, Caviar Extract, Jojoba Esters, Phospholipids, Superoxide Dismutase, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Silicone Quaternium-16, Quaternium-87, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Ascorbic Acid, Polysilicone-15, Tocopheryl Acetate, Undeceth-11, Undeceth-5, Butylene Glycol, Hydroxyethylcellulose, Propanediol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Disodium EDTA, Quaternium-95, Citric Acid, Isopropyl Alcohol, Butyloctanol, Iodopropynyl Butylcarbamate, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Parfum (Fragrance)

Tutorials & Instructions

How to use

Massage shampoo throughout wet hair. Rinse thoroughly.


For external use only. Avoid eye contact

Ratings & Reviews