Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Leaves your hair looking and feeling healthy with an abundance of volume.
• Boosts hair fullness and volume
• Proven to instantly deliver more fullness and volume.* *Based on a clinical study when used together as a regimen vs. untreated hair.

Technology

MARINE PLUMPING COMPLEX Marine Plumping Complex is a blend of naturally volumizing extracts designed to thicken hair both instantly and over time. • Sea Kelp creates a lightweight wrap around each strand to plump and to retain moisture. • Keratin, Panthenol & Biotin fortify and strengthen the natural structure of the hair strand.

How to use

After cleansing, massage throughout wet hair. Rinse.

Warnings

For external use only. Avoid eye contact