Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Buildable and brushable hold
• Builds hold as you spray
• Doesn't weigh down hair
• Increases hair smoothness

Technology

Age Control Complex Overview: This proprietary blend of Caviar Extract and Antioxidants is known to reinfuse hair with nutrients that are lost in the aging process, to significantly improve vibrancy and manageability.

How to use

Style hair as desired then spray 6-12 inches away from hair. For a softer look, brush through when dry. For a buildable hold, reapply as desired.

Warnings

For external use only. In the event of contact with eyes, rinse thoroughly with water. Keep out of reach of children.