Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Reduces breakage by up to 99.74%* *When used with CAVIAR Restructuring Bond Repair Conditioner
• Repairs damaged hair and mends split ends* *When used with CAVIAR Restructuring Bond Repair Conditioner
• Makes hair 28% smoother and softer* *When used with CAVIAR Restructuring Bond Repair Conditioner
• Adds shine* *When used with CAVIAR Restructuring Bond Repair Conditioner

Technology

CAVIAR BOND ENFORCING TECHNOLOGY A proprietary technology specifically engineered to seal and mend hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules detect cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction while leaving the hair moisturized.

How to use

Massage shampoo throughout wet hair. Rinse thoroughly. Follow with conditioner.

Warnings

CAUTION: Avoid eye contact. For external use only. Keep out of reach of children.