Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Over 80% less frizz for up to 72 hours.* * Based on a clinical study, with use of CAVIAR Anti-Aging Smoothing Anti-Frizz Shampoo, Conditioner & Blowout Butter.
• Reduces blow-dry time by 40%** ** Based on a clinical study vs. untreated hair.
• 450°F/232°C heat protection.

Technology

CLIMATE SHIELD COMPLEX The CAVIAR Anti-Aging Smoothing Anti-Frizz Collection contains our Climate Shield Complex, a proprietary technology that controls the level of moisture that the hair accepts from the surrounding environment, to help keep strands smooth, soft and less frizzy for up to 72 hours.* Products in this collection contain an individualized blend of Camellia, Avocado & Abyssinian Oils to control frizz in three different aspects *Based on a clinical study with use of Shampoo, Conditioner & Blowout Butter

How to use

Emulsify a small amount in palms to transform product from crème to oil. Apply evenly throughout damp hair before blow-drying.

Warnings

For external use only. Avoid eye contact