Model with long blonde hair leaning on shoulder of model with shoulder length wavy brown hair under blue sky
NO PLACE FOR THE ORDINARY
We believe that hair care is self-care. My Hair. My Canvas. is the newest expression of Alterna Haircare’s transformational experience. Our high-performing, versatile products turn the everyday act of washing your hair into moments of self-kindness. Featuring transformative textures and the benefits of Vegan Botanical Caviar, our vegan formulas elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks.
Teal Alterna Canvas Texture Spray bottle and Dry Shampoo Bottle on Teal background
DO NO HARM
Our flexible, high-performance formulas are 100% vegan with all bottles and tubes made of 50% post-consumer recycled plastic with twist-open and close pumps to minimize plastic waste.
DELIGHTFULLY REFRESHING SCENTS
Launch your day with the bright blend of Bergamot & Jasmine Aroma. Absorb uplifting floral and herbal notes of positivity with Sea Berry & Mandarin Aroma. Or find yourself relaxing with fresh bergamot, key lime and zesty grapefruit blended with cooling spearmint and subtle nutmeg in our My Hair. My Canvas. Signature Aroma.
Blonde model laying in bed holding Alterna Canvas Teal Gloss bottle
OUR FORMULATION PHILOSOPHY
At the heart of each vegan formula is sustainably sourced Vegan Botanical Caviar blended with unique, powerful ingredients like Water Lily Extract, Coconut Sugar Blend, White Charcoal, Prickly Pear Oil, Perlite and Lemon Peel Extract. Our formulas are formulated without added parabens, SLS/SLES* sulfates, phthalates, synthetic color, gluten, mineral oil, formaldehydes and formaldehyde-releasing agents. My Hair. My Canvas. formulas are designed to nurture each strand for undeniably beautiful and healthy hair.
* Formulated without Sodium Lauryl Sulfate or Sodium Laureth Sulfate
