Created by Guy Tang, we are a social media power house and industry leader by setting trends, launching innovative products, and empowering a worldwide network of #hairbesties to find their #mydentity through fun, excitement, and education.

Key benefits

• Formulated with an Exclusive Keratin & Argan Seed Oil Blend
• Improve the overall integrity of the hair
• Provides maximum color retention and vibrancy for hair color that lasts up to 25 shampoos
• Hair color fades true to tone

Technology

Formulated with an Exclusive Keratin & Argan Seed Oil Blend

How to use

Wear suitable gloves to prevent staining. Do not mix with Developer. NO DEVELOPER REQUIRED. Apply #mydentity @Guy_Tang Direct Dye to clean, dry hair and process for 20 minutes. For increased vibrancy and animation, use heat. Rinse hair for several minutes and finish with desired shampoo and conditioner. For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang Lightener prior to application.

Warnings

For professional use only. Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary ‘black henna’ tattoos may increase your risk of allergy. Do not color your hair if: — you have a rash on your face or sensitive, irritated and damaged scalp, — you have ever experienced any reaction after coloring your hair, — you have experienced a reaction to a temporary ‘black henna’ tattoo in the past. Keep out of reach of children. Contains: see folding box. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves. Keep a record of the product used for future reference (shade number, batch code).