Product Details
The joi of healthy hair
“Joi.” It’s our buzzword. Our mantra. Our mission. Here at Joico, we believe beautiful hair should lift the heart…energize you from within…light up a room…and revitalize you with a remarkable spirit of confidence that lets you shine, inside and out. And it’s this commitment to joi that drives everything we do.
Key benefits
- Ergonomically designed.
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Technology
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