OUR MISSION
 

“Joi.” It’s our buzzword. Our mantra. Our mission.

Here at Joico, we believe beautiful hair should lift the heart…energize you from within…light up a room…and revitalize you with a remarkable spirit of confidence that lets you shine, inside and out.

And it’s this commitment to joi that drives everything we do.

You’ll see it in our state-of-the-art salon innovations, with products designed to unveil hair that’s strong, shiny, and healthier than ever. And you’ll see that joi extend far beyond the global salon community we’ve supported – and will continue to support -- for over 40 years.

“The joi of healthy hair” is our promise to you.

Today, tomorrow, and always.

OUR VISION
 

Beautiful hair. A more beautiful world. They go hand in hand.

Spreading the Joi of Healthy Hair throughout the globe is near and dear to our heart…a vision that empowers every hairstylist and client to experience the energy, confidence, and glory of truly revitalized hair.