Enter the world of bombshell blonde with high-performance lighteners designed to safely deliver extraordinary on-and-off-the-scalp blonding. Protecting each strand for optimal health and condition, every single product is formulated to help you reach all-new levels of artistry and imagination…the kind of consistent, innovative, and brilliant results that put dazzling blonde front and center.

BLONDE LIFE® LIGHTENING POWDER

• Up to 9+ levels of fast-acting lift

• Healthy-looking results without additives

• Blondes that look & feel nourished

• Strengthens hair, reducing breakage by over 54%* in just one treatment

• Infused with ultra-nourishing Tamanu and Monoi oils


BLONDE LIFE® CRÈME LIGHTENER 

• Reduces breakage by 77% in one treatment**

• Strengthens hair to be 4X more resistant to breakage**

• Designed for balayage, freehand, and ombré techniques—with or without foils

• No dedicated developer

BLONDE LIFE® DEMI-GLOSS

• One formula tones, glazes & glosses 

• Helps refresh dull, brassy blondes 

• Leaves hair looking luminous & shiny 

• Customizable results in one step 

• Intermixable shades for customizable results 

VERO K-PAK® VEROLIGHT® LIGHTENING POWDER 

• For on-and off-scalp use

• Lifts up to 8 levels

• Contains K-PAK Keratin and moisturizing Sorbitol Crystals

• Dust-free for user comfort

• Ideal when fast-acting lift is desired

BLONDE LIFE® QUICK TONE LIQUI-CRÈME TONER

• The ultimate timesaver, delivering instant toning in 5 minutes or less 

• Sand, Silver, and Violet can be intermixed to customize toning and correct any RPC issue 

• Clear can be mixed with Sand, Silver, or Violet to customize deposit and slow down processing time 

• The unique “Liqui-Crème” formula is the perfect viscosity for quick bottle application while also facilitating fast, even deposit of tone in the hair 

• Formulated with anti-breakage and bond-building Arginine 

• Infused with Blonde Life’s unique oil blend 

VERO K-PAK® CRÈME LIGHTENER 

• Fragrance-free formula

• Fast-acting for 8 levels of on-and off-scalp lift

• Contains Shea Butter

• Contains moisturizing Sorbitol Crystals