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JOICO Color Intensity Eraser 1.5oz

IDH No.2365089

With Color Intensity Eraser, you can color-surf without sacrificing hair’s healthy gleam. This conditioning formula swiftly lifts even the most vibrant, intense direct dye and semi-permanent color in 30 minutes or less.

Product Details

The joi of healthy hair

From pastels to brights, pinwheels to mermaid looks, commitment-free experimenting is at your fingertips, thanks to this magician-like formula that swiftly lifts even the most vibrant, intense direct dyes and semi-permanent color; in 30 minutes or less, you’ll have a fresh canvas for your next masterpiece. The creamy, drip-free formula is enriched with K-PAK proteins to help condition and protect hair for healthier, post-color-service results.

Key benefits

  • Easy, one-step direct dye removal in 30 minutes or less
  • Creamy, drip-free formula is a breeze to apply and stays put through processing


Reconstructs with Quadramine® Complex for guaranteed healthier-looking hair after every color service. Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine.



  • Brand

    Vero K-PAK

  • Product dimensions

    Height 139 mm
    Width 114 mm
    Depth 7 mm

  • Product weight

    0.046 kg

  • Ingredients

    Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Silicate, Ethylhexyl Pelargonate, Aluminum Distearate, Sodium Stearate, Hydroxyethylcellulose, Hydrated Silica, Water/Aqua/Eau, Tetrasodium EDTA, Silica, Arginine, Hydrolyzed Keratin, Sorbitol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Sodium Sulfate, Ultramarines (CI 77007).

Tutorials & Instructions

The joi of healthy hair

How to use

Color Intensity Eraser is mixed with water (H20), or 10 (3%) or 20 (6%) Volume Veroxide® or LumiShine® developer. Mix one full Color Intensity Eraser packette with 3 oz of H20, or 10 (3%) or 20 (6%) developer. Using a color brush, apply ONLY to hair that has been prelightened and treated with direct dyes or semi-permanent haircolor. Process for up to 30 minutes at room temperature, checking every 5 minutes until desired result is achieved. Thoroughly rinse Color Intensity Eraser from the hair, shampoo with K-PAK® Color Therapy™ Shampoo, then follow with a second color application. Conclude with K-PAK Cuticle Sealer (optional) and K-PAK Color Therapy Conditioner. Always do a strand test first. NOTE: Only recommended for direct dye / semi-permanent haircolor removal. Color Intensity Eraser will lift natural pigment.


SAFTY DIRECTIONS. WARNING: Irritant. For Professional use only. Not for retail sale. This product contains ingredients which may cause skin irritation to certain individuals. Avoid contact with eyes. Do not swallow. This product must not be used for dyeing eyelashes or eyebrows; to do so may be injurious to the eye. Do not apply if scalp shows sores, abrasions, irritations, or any abnormal conditions. Do not shampoo before application. Open away from face and avoid inhaling contents. Wear protective gloves when mixing or using. Do not use a metal mixing bowl or tools. Mix strictly according to instructions. Wait 24 hours between applications. Wash hands thoroughly after use. Store in cool, dry place. Keep away from heat, sparks and naked flames. May cause fire if it comes in contact with other chemicals, paper, or other flammable materials. Keep out of reach of children. If eye or skin contact occurs, immediately flush with water. If reaction to product does not subside quickly, consult a physician. FIRST AID: (AUSTRALIA/NEW ZEALAND ONLY) IF POISONING OCCURS, CONTACT DOCTOR OR POISONS INFORMATION CENTRE (PHONE 13 11 26 AUSTRALIA OR 0800 764 766 NEW ZEALAND) AT ONCE. If swallowed, do NOT induce vomiting. If in eyes, hold eyelids apart and flush the eye continuously with running water. If skin contact causes a reaction, flush with water. Continue flushing until advised to stop by a Poisons Information Centre or a doctor, or for at least 15 minutes.

Ratings & Reviews

Color Intensity