Expanding professional horizons with the most accessible, 24/7 learning opportunities is the foundation of Joico’s celebrated educational program. Rich with the excitement of live events, must-see videos, easy step-by-step demos, and cutting-edge trend news, Joico’s learning platform puts a global classroom right at your fingertips.

Ready to grow your salon biz and stretch your artistic wings with Joico by your side? Come immerse yourself in our top-notch education offerings at tradeshows, as well as regional and pro-beauty events. With VIP access to celebrated industry talent – including some of the most buzzed-about superstars in the business – you’ll have up-close and in-person inspo cheering you on as you reach for the stars.

From Hair Color Power Hours to Advanced Master Classes, make real-time learning a virtual reality with our exclusive, interactive classes that provide you with everything you need for success. Featuring a LIVE Joico educator, you’ll experience the thrill of invaluable, on-the-spot interaction; create looks in full view of your instructor; get instant answers and corrections in an intimate, supportive setting.

TUTORIALS