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Want to turn back the clock and transform hair for a total turnaround? Rewind with YouthLock Care – a timeless collection of Shampoo, Conditioner, Masque, and Blowout Crème formulated with collagen and youth-preserving Buriti Fruit Oil. Designed to restore bounce, manageability, softness, and reduced hair fall to clients of any age, this “second-chance” collection gives even dry and brittle strands a new spotlight.
Hair looks youthful with body and bounce
Reduces hair fall*
Softens brittle hair and improves manageability
Free of SLS/SLES sulfates**
* Due to breakage from brushing on damaged hair vs. non-conditioning shampoo
** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate
Meet Joico’s Defy Damage haircare system, the healthy-hair breakthrough that protects all hair types from the harm of daily thermal tools, UV exposure, and environmental pollution. Putting dry, dull, lackluster locks in the rearview, this pioneering technology delivers a transformation that clients can see – and feel – with the strengthening and protection of hair bonds.
- 80% less breakage
- 5X stronger hair
- Maintains over 90% of color vibrancy
- See results after the very first use
- Leaves hair soft, shiny, and healthy-looking
In a single treatment, our damaged-hair hero fundamentally transforms fragile strands, restoring even the most distressed tresses with exceptional shine and health. Powered by Joico’s SmartRelease liposome technology, the iconic K-PAK collection delivers a trifecta of repair, strength, and protection ingredients that reverse years of visible damage, while banishing concerns of future breakage.
- Repairs years of visible damage*
- Instantly doubles hair strength**
- Boosts shine
- Improves elasticity & manageability
*When used with K-PAK RevitaLuxe
**Against combing breakage on damaged hair vs. a non-conditioning shampoo
When you’ve bleached, double-processed, or lifted a client’s hair to new heights, it’s time to send them home with our blonde-saving care products – designed to swoop in and instantly protect, detoxify, and amp up the gleam of beautifully lightened hair. Targeted specifically for fair hair that’s been chemically lifted, this innovative collection doubles down to prevent environmental damage and off-tones.
Keeps blondes bright and on-tone for up to 8 weeks*
Nourishes and strengthens lightened blonde hair
Softer, shinier, hydrated hair
*when using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes
When you’ve carefully crafted fierce, fab, beautifully vibrant color looks, you want them to go the distance and stay true to hue. That’s when it’s time to introduce clients to Joico’s Colorful anti-fade collection, targeted to deliver long-haul staying power to those deep, dark brunettes, radiant redheads, and blonde bombshells. Stocked with nourishing Camellia Oil and Pomegranate Fruit Extract, this brilliant trio delivers shine, strength, and protection from harsh, color-sapping elements.
- Color vibrancy lasts up to 8 weeks*
- Free of SLS/SLES sulfates**
- Provides UV protection for longer-lasting color†
- Increases shine, manageability and strength‡
*Tested with permanent and semi-permanent haircolor; when washing hair 2-3 times a week using Colorful Shampoo
**SLS/SLES = Sodium Lauryl Sulfate/ Sodium Laureth Sulfate
† When using Colorful Glow Beyond Anti-Fade Serum
‡ Against combing breakage on damaged hair
Knock out client’s hair damage and deliver next-level color protection with the one-two power punch of K-PAK reconstruction: The K-PAK® Color Therapy collection features deeply nourishing African Manketti and Argan Oils, alongside Joico’s legendary SmartRelease liposome technology. The result? You’re locking in gorgeous color vibrancy, while protecting every strand from damage.
- Maintains over 82% of haircolor for up to 8 weeks*
- Repairs & strengthens damaged hair**
- Instantly 9X stronger hair †
- Twice the shine † †
*When using K-PAK Color Therapy Shampoo and K-PAK Color Therapy Luster Lock Multi-Perfector
**Against combing breakage on damaged hair vs. a non-conditioning shampoo
† Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Luster Lock Treatment
† †vs. untreated hair; when using Luster Lock Glossing Oil
What’s the prescription for fine-to-medium hair that’s both delicate and dry? HydraSplash – Joico’s new care collection that transforms brittle hair with 24-hour hydration and a truly lightweight feel. Clients will adore the replenishing moisture, shine, and softness that it delivers, without any cloying heaviness or hair-flattening formulations.
- 24-hour hydration*
- Hair looks replenished, shiny, and healthy after just one use
- Won’t weigh hair down
*When using HydraSplash Shampoo, Conditioner, and Leave-in, or HydraSplash Shampoo and Gelée Masque
Have a client with thick/coarse hair in desperate need of intensive hydration? Moisture Recovery is the go-to solution: It’s developed with intensive marine ingredients specifically formulated to dive deep, saturating, and sealing in moisture, so strands are instantly replenished and healthy-looking. Delivers softness and manageability you can see and feel on contact.
- 24-hour moisture replenishment*
- Double the softness**
- 3X less prone to breakage***
- Hair looks instantly replenished, shiny, and healthy
*When using Joico Moisture Recovery Shampoo and Joico Moisture Recovery Treatment Balm
**When using Joico Moisture Recovery Shampoo & Joico Moisture Recovery Conditioner vs. untreated, damaged hair
***When using Joico Moisture Recovery Shampoo & Joico Moisture Recovery Treatment Balm; against combing breakage on damaged hair vs. a non-conditioning shampoo
When you’re looking to create luxurious, bouncy, voluminous body on a client with fine, thin hair, reach for our powerful trio -- JoiFULL Volumizing Shampoo, Conditioner, and Styler – and transform skimpy strands into a long-lasting, full, lush mane. Delivering manageability and amped up volume without sticky, crunchy residue, JoiFULL takes hair to new heights.
- Fuller, thicker, airy volume
- Provides long-lasting humidity protection
- No residue to leave hair looking or feeling stiff and crunchy
- Instantly adds shine
Perfect for use in the salon and for clients at home, Joico’s Color Balance Purple collection instantly knocks out and neutralizes those undesirable yellow/brassy tones that create unwanted warmth on your blondes. Designed to help repair, strengthen, and protect hair from the damaging effects of daily styling, these purple-infused products are stocked with Green Tea Extract, UV absorbers, antioxidants, plus SmartRelease Technology – our unique liposome delivery system that continually releases Rosehip Oil, Arginine, and Keratin.
- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Paraben-free
*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together
With our color-depositing Color Infuse® Red Shampoo and Conditioner (NEW and improved for longer-lasting results), you’ll have the power to maintain the intensity of even the deepest red looks, while protecting hair’s health with Joico’s SmartRelease™ liposome delivery system: It actively releases Rosehip Oil, Arginine, and Keratin for continuous strength and protection; plus contains Green Tea Extract, UV absorbers, and antioxidants to help diminish fade between salon visits.
- Instantly reignites your red
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Paraben-free
*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Infuse Red Shampoo and Conditioner
When you want to keep your brunette looks free of those undesirable orangey tones, reach for Color Balance Blue: Not only does this powerful transformer kick brass on contact, but it features SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin; plus Green Tea Extract, UV absorbers, and antioxidants.
- Instantly neutralizes unwanted orange and brassy tones
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Paraben-free
*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
Put the power of that important last salon step into your hands with our Style & Finish formulas – game-changing products that represent a total breakthrough in hair care and styling technology. With exciting options for texture, moisture, color protection, and everything in between, you’ll have exactly what you need to create gorgeous hair…right at your fingertips.
