When your goal is utterly healthy, gorgeous hair, it’s time to elevate your artistry with innovative, trendsetting color – collections that give you the power to nail the best blondes, to cover that gray, create bold fashion looks, and customize to your heart’s content.
The LumiShine Difference
There’s nothing like the out-of-this-world shine, color longevity, and healthy-hair benefits of Joico’s LumiShine – the brilliant color line guaranteed to transform hair from the inside out with breakthrough, bond-building ArgiPlex™ technology.
Featuring a comprehensive palette of perfectly balanced, intermixable, pre-blended shades, LumiShine gives you the power and artistry to create straight-from-the-tube custom color looks with amazingly perfect results.
BLONDE LIFE
Put the power of pale right into your hands with a lightening/brightening system created exclusively for blondes who love to be lifted to gleaming new heights. Designed to maximize shine and minimize damage, Blonde Life harnesses strength-boosting Arginine and the rich nourishment of exotic Tamanu and Monoi oils to safely take hair to the lighter side… bypassing brassiness, off-tones, fading, and daily damage.
COLOR INTENSITY
Dive deep into a virtual rainbow of inspiration with the bold brilliance of Joico Color Intensity – richly concentrated pigments that mix and mingle for the most fashion-forward looks. With an intermixable formula that can be applied straight from the tube – NO DEVELOPER NEEDED! – Color Intensity delivers vibrant dazzle and trendsetting creativity that can last up to 20+ shampoos.*
*Depending on daily care habits, hair history, and texture
VERO K-PAK COLOR
Meet the repair-and-protect color system beloved by hair pros around the world: With Vero K-PAK®, the only haircolor featuring Quadramine® Complex, the same technology featured in our award-winning K-PAK® Reconstructor, you’ll experience gorgeous vibrancy, next-level conditioning, and predictable, foolproof results that keep color rich and radiant long after the salon.
