CREATED BY STYLISTS, FOR STYLISTS™. PRAVANA PROVIDES SUPERIOR PRODUCTS AT AN UNPRECEDENTED VALUE THAT WILL ENHANCE THEIR PROFESSIONAL AND PERSONAL LIVES. PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach. Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, and formulas in collaboration with the industry’s most prolific stylists.

Key benefits

• up to 9 levels of lift
• REUNITE MENDING TECHNOLOGY™
• Improves Smoothness
• Improves Manageability

Technology

REUNITE MENDING TECHOLOGY™, Amino Acids and plant derived mending ingredients to help reunite the cuticle layer

How to use

In a non-metallic bowl, mix 1 part PURE LIGHT ULTRA LIGHTENER with 2 parts PRAVANA Crème Developer, ZERO LIFT-40 Volume (1:2). For on-scalp application, use up to 20 volume; for off-scalp, use up to 40 volume. Apply to dry hair. Process for up to 55 minutes. Rinse thoroughly after processing then shampoo and condition with desired care products.

Warnings

FOR PROFESSIONAL USE ONLY. Product can cause severe allergic reactions. Read and follow instructions. Do not bleach hair if your client: - has a rash on face or sensitive, irritated and damaged scalp, - has ever experienced any reaction after bleaching. Rinse hair well after application. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Wear suitable gloves. Keep out of reach of children. Do not use to dye eyelashes or eyebrows. Close tight. Store in a cool and dry place. Use in well ventilated places. Do not use on damaged hair. IF DURING LIGHTENING CLIENTS EXPERIENCE: — any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of more serious reaction. Do not lighten their hair again and advise the client to consult a doctor or seek medical advice. IF AFTER USE OR ON THE FOLLOWING DAYS the client experiences problems such as skin or scalp itching, skin or scalp rash, swelling of eyes/face, blistering and/or skin or scalp weeping have client seek immediate medical attention and contact the manufacturer. PRECAUTIONS: • This product contains ingredients which may cause severe eye irritation and possible permanent eye injury. If the lightening mixture gets into the eye, flush eyes immediately with a large amount of lukewarm water and seek medical advice. Contact the manufacturer. • If the client wears contact lenses during application and any product gets into their eye, have them remove the contact lens first, then flush immediately with a large amount of lukewarm water and seek medical advice. • Do not inhale or ingest the product. • Avoid unnecessary skin contact. • Do not use if their hair has been colored with henna or metallic dyes. • Remove all metal objects such as clips and hair pins from hair before lightening and keep them away during lightening.