CREATED BY STYLISTS, FOR STYLISTS™. PRAVANA PROVIDES SUPERIOR PRODUCTS AT AN UNPRECEDENTED VALUE THAT WILL ENHANCE THEIR PROFESSIONAL AND PERSONAL LIVES. PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach. Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, and formulas in collaboration with the industry’s most prolific stylists.

Key benefits

• Lifts hair up to 9 levels within 45 minutes.
• Maintains healthy looking hair.
• Leaves hair looking and feeling healthy
• Hair looks nourished

How to use

In a non-metallic bowl, mix 1 part PURE LIGHT Blonding Crème with 2 parts PRAVANA Crème Developer, Zero Lift - 40 Volume (1:2). For on-scalp application, use up to 20 volume, for off-scalp, use up to 40 volume. Apply to dry hair. Process for up to 55 minutes. Rinse throughly after processing then shampoo and condition with desired care products.Check every 5-10 minutes until desired level has been reached.