CREATED BY STYLISTS, FOR STYLISTS™. PRAVANA PROVIDES SUPERIOR PRODUCTS AT AN UNPRECEDENTED VALUE THAT WILL ENHANCE THEIR PROFESSIONAL AND PERSONAL LIVES. PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach. Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, and formulas in collaboration with the industry’s most prolific stylists.

Key benefits

• Mineral Diminishing
• Color Safe
• Hard Water Removal
• Color Prep

Technology

This potent-yet-gentle blend of lactic acid, green coffee, silk amino acids, and keratin proteins join forces to diminish minerals without stripping away moisture. Lactic acid binds to hard water minerals, converting them into conditioning agents before dissolving them completely. These conditioning agents soothe and strengthen scaly strands to reveal hair that’s weightless and lightly volumized.

How to use

For and extra mineral diminishing treatment use before coloring hair. Wet hair and lather. Rinse Thoroughly. Repeat if necessary.

Warnings

External use only. Keep out of the reach of children. In case of contact with eyes, rinse immediately. Discontinue if irritation occurs and consult your doctor.