CREATED BY STYLISTS, FOR STYLISTS™. PRAVANA PROVIDES SUPERIOR PRODUCTS AT AN UNPRECEDENTED VALUE THAT WILL ENHANCE THEIR PROFESSIONAL AND PERSONAL LIVES. PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach. Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, and formulas in collaboration with the industry’s most prolific stylists.

Key benefits

• The industry’s largest semi-permanent creative color collection.
• Intermixable with any VIVIDS shade for an array of color creations

Technology

Silk Amino Acids & Keratin Protein

How to use

Wear suitable gloves to prevent staining. DO NOT MIX WITH DEVELOPER. For best results of VIVIDS color, pre-lighten hair to the indicated lifting level using PRAVANA PURE LIGHT series. Process 20-30 min at room temperature. Rinse with cool water until water runs clear and condition with care regimen.

Warnings

"""For professional use only. Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary ‘black henna’ tattoos may increase your risk of allergy. Do not color your hair if : you have a rash on your face or sensitive, irritated and damaged scalp • you have ever experienced any reaction after coloring your hair • you have experienced a reaction to a temporary ‘black henna’ tattoo in the past. Keep out of reach of children. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. To do so may cause blindness. Rinse hair well after application. Wear suitable gloves"" "