Empowered by PRAVANA | Together we empower every proud stylist to dream, inspire and create.
Our Promise
To empower stylists by providing them with superior products, unprecedented and unmatched in value, that will enhance their businesses and lives.
Front facing model with multi-colored hair with hands touching face.
Our Color is Not Like Most.
ChromaSilk Permanent Creme Hair Color features silk and keratin amino acids that drive color deep into the hair fiber for long-lasting, high-shine and superior gray coverage. With a 1:1 1/2 mixing ratio, each 3oz tube yields 7.5 oz of working product.
Created by Stylists for Stylists™
For us, doing hair isn’t just a passion, it’s personal. Our approach to Product development is different. How? Our product development team is made up of stylists (20+ years of experience) with a deep desire to help our stylist community find innovative and effective solutions to hair challenges. Everything we create is independently tested, thoroughly evaluated and perfected in our labs to deliver high performing hair color and care.
Animation of brown hair follicle healing, showcasing reunite mending technology.
Our Community
The core mission of PRAVANA is to provide unparalleled, high performance beauty solutions to salon professionals and clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry.
Committed to Education
Education is “the acquisition of knowledge, skills, values, beliefs, and habits.” PRAVANA is fully committed to providing education to stylists that empowers them with knowledge, increases their skill levels, imparts the values and beliefs of our brand into their life behind the chair and helps create habits that set them apart in the industry!
