Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Gently clarifies
• Cleanses hair of impurities and build-up
• Maintains and improves natural smoothness
• Protects hair from pollutants* *Laboratory tested using pollution particles

Technology

Our versatile, flexible high-performance formulas are 100% vegan and are infused with sustainably sourced Vegan Botanical Caviar. This ancient Asian super-food is known to help improve moisture retention and smooth the cuticle to add bounce, shine and strength through the revitalizing power of its unique blend of hydrating polysaccharides and free-radical neutralizing antioxidants.

How to use

Massage throughout wet hair. Rinse thoroughly. TIP: Can be used on the body.

Warnings

CAUTION: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.