Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Cleanses hair (without any water usage) by absorbing oil and sweat
• Breaks down product for easy restyling
• Fast drying & leaves no residue
• Maintains moisture in the hair/Does not dry out the hair

Technology

Our versatile, flexible high-performance formulas are 100% vegan and are infused with sustainably sourced Vegan Botanical Caviar. This ancient Asian super-food is known to help improve moisture retention and smooth the cuticle to add bounce, shine and strength through the revitalizing power of its unique blend of hydrating polysaccharides and free-radical neutralizing antioxidants.

How to use

Emulsify a small amount of product in the palms of your hands and apply from roots to ends to dry cleanse hair.

Warnings

FLAMMABLE LIQUID OR VAPOR. Use only as directed. Keep out of reach of children. Keep away from heat/sparks/open flames/hot surfaces. No Smoking. Avoid contact with eyes. If contact with eyes, flush eyes immediately for at least 15 minutes with a large amount of lukewarm water. If any adverse reaction occurs, stop using the product and seek medical advice.