Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Adds medium shine for a polished finish.
• Creates separation and definition for increased stylability.
• Finish is neither stiff nor sticky.

Technology

The CAVIAR Anti-Aging Style Collection combines all of the luxurious benefits of the Age-Control Complex® with state-of the-art styling technology for products that protect while inspiring boundless hair-styling creativity. FLEX-STRENGTH COMPLEX This proprietary complex is a synergistic blend of strengthening proteins and nourishing extracts designed to promote healthier hair while supporting beautifully coiffed styles. Each CAVIAR Anti-Aging Professional Styling product contains an individualized blend of Flex-Strength Complex ingredients that give hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and hot tools. • Pearl Proteins reinforce the strength of the hair fiber. • Panthenol, Keratin & Biotin fortify each strand and increase flexibility to prevent breakage during the styling process.

How to use

Emulsify a small amount in palms and work through dry hair.

Warnings

For external use only. Avoid eye contact