Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Instantly and visibly strengthens, protects and adds resiliency to damaged strands.
• Targets and fills cracks and fissures in the hair’s external structure.
• Smooths and seals the cuticle layer to provide protection, and a smoother look and feel.
• Works to add and maintain moisture levels to soften strands and add shine.

Technology

CAVIAR BOND ENFORCING TECHNOLOGY A proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules detect cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction.

How to use

As a leave-in or finisher, apply to clean, damp or dry hair and style as usual. Start with a small amount and increase as needed.

Warnings

For external use only. Avoid eye contact