Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Reduces breakage by up to 99%* vs. untreated hair.
• Smooths and rebuilds porous, coarse hair.
• Seals and protects against future damage

Technology

CAVIAR BOND ENFORCING TECHNOLOGY A proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules detect cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction.

How to use

Apply evenly on clean, towel-dried hair, 2–3 times per week, focusing on midlengths to ends and other areas prone to breakage. Style as desired.

Warnings

For external use only. Avoid eye contact