WE BELIEVE IN AUTHENTIC BEAUTY Authentic beauty is real, honest & purpose driven. It’s our shared belief; what binds us and drives us. WE BELIEVE authentic beauty starts the moment you decide to be yourself. It’s about enhancing natural beauty. WE BELIEVE what we leave out is just as important as what we put in.Performance driven vegan formulas free from micro plastics, mineral oil, parabens & silicones and of course cruelty-free. WE BELIEVE In building a diverse community of mindful advocates, cultivating empathy, experience and skills. Join the #authenticbeautymovement

How to use

HOW TO USE YOUR COMB Smooth your favorite Authentic Beauty Concept Hydrate Conditioner or Mask onto freshly cleansed towel dried hair. To help your hair receive the most hydration comb through with your new eco-friendly comb. Take a moment to yourself and allow the soothing aroma of Mango and Basil to revitalize your senses. The comb can also be used to pick styled curly hair at the root for added lift and volume. HOW TO USE YOUR SCARF This recycled RPET satin polyester fabric scarf can be used in many ways. You can apply the Hydrate Mask to help protect your curls during the night, wrap your hair in the scarf before bed, and get the most longevity out of your wash and go. You can also incorporate the scarf into your favorite upstyles before wash day.