WE BELIEVE IN AUTHENTIC BEAUTY Authentic beauty is real, honest & purpose driven. It’s our shared belief; what binds us and drives us. WE BELIEVE authentic beauty starts the moment you decide to be yourself. It’s about enhancing natural beauty. WE BELIEVE what we leave out is just as important as what we put in. Performance driven vegan formulas free from micro plastics, mineral oil, parabens & silicones and of course cruelty-free. WE BELIEVE In building a diverse community of mindful advocates, cultivating empathy, experience and skills. Join the #authenticbeautymovement

Key benefits

• Authentic Beauty Concept's Deep Cleansing Shampoo is a pleasant purifying cleanser that removes impurities & greasiness. Performance driven vegan formulas free from micro plastics, mineral oil, parabens, SLS/SLES sulfates & silicones. Registered with the Vegan Society. Cruelty-free. Gluten-free.
• Free from SLS/SLES sulfates, silicones, & parabens
• Purifying cleanser for all hair types
• Removes impurities & greasiness

Technology

Performance driven vegan formulas free from micro plastics, mineral oil, parabens & silicones and of course cruelty-free.

How to use

Lather into wet hair. Rinse thoroughly.

Warnings

CAUTION: AVOID EYE CONTACT. FOR EXTERNAL USE ONLY. IN THE EVENT OF AN ADVERSE REACTION, DISCONTINUE USE AND CONTACT A PHYSICIAN IMMEDIATELY. KEEP OUT OF REACH OF CHILDREN.