At Better Natured® we’re turning nature on his head with naturally-derived* vegan professional products that pair the expert with the exuberant, and performance with play. Born from the brilliant minds at Zotos Professional, our scientists have been revolutionizing the salon industry with state of the art innovations since 1929. It’s in our nature to bring you the best of both worlds, and it’s all on the label for you to see (we even color code our ingredients). Get ready for some Good. Clean. Fun. *We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured™ line, the percent naturally-derived varies from product to product and ranges from 86% to 99%.

Key benefits

• Our exotic passion flower fragrance gives your coloring session a tropical vibe.
• The just-right liquid-crème viscosity gives you the versatility to mix with either a bottle or bowl and brush.
• Better Natured™ Liqui-Creme Hair Color is gentle on the hair and scalp. 
• Better Natured™ Liqui-Creme Hair Color delivers salon-quality, radiant color. 100% of women who tried it agree!**

Technology

Better Natured™ Liqui-Creme Hair Color shades range between 87% - 92% naturally-derived depending on the shade. We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. 

How to use

Root Touch Up (Total Processing Time: 35 minutes) Step 1: Apply to new growth (roots), working in 1/4" sections. Step 2: Let color process for 35 minutes (add 10 minutes for stubborn grays) Step 3: If necessary, apply remaining color to ends for last 3-5 minutes of processing time. Step 4: Rinse well with warm water until it runs clear, then wash with Better Natured Color Care Shampoo and condition with Better Natured Color Care Conditioner or Conditioning Balm. Step 5: Dry off and admire your new shade.

Warnings

(E) SAFETY INSTRUCTIONS. CAUTION: Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tatoos may increase your risk of allergy. Do not color your hair if: - you have a rash on the face or sensitive, irritated and damaged scalp, -you have ever experienced any reaction after coloring your hair, - you have experienced a reaction to a temporay black henna tattoo in the past. Do not use to dye eyelashes or eyebrows. To do so may cause blindness. Rinse hair well after application. CAUTION: Contains ammonia, 1-naphthol, phenylenediamines OR phenylenediamines (toluenediamines), resorcinol. See back of pack for full ingredient listing. Conduct an allergy alert test 48 hours before each time you color (see enclosed leaflet), even if you have already used coloring products before. So remember to buy the product 48 hours in advance. In case of reaction or when in doubt, consult a doctor before using any hair color product. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Wear suitable gloves. Keep out of reach of children.