Joico provides a comprehensive, technology-driven collection of care and color products designed to repair and protect hair. From the anti-aging YouthLock line infused with collagen and Buriti Fruit Oil, to the Defy Damage system that strengthens hair bonds, Joico supports salon professionals with formulas that restore strength, boost shine, and maintain color. Innovations like SmartRelease technology power the K‑PAK, Colorful, Blonde Life, HydraSplash, Moisture Recovery, JoiFULL, and Color Balance lines to deliver color longevity, hydration, volume, and targeted care.