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JOICO Color Intensity Amethyst Purple 4oz

IDH No.2364849

Discover the dazzle of Color Intensity – concentrated pigments for over-the-top vibrant looks that last up to 20 shampoos, no developer required! The straight-from-the tube formula can be intermixed for endless possibilities.

Product Details

The joi of healthy hair

Color Intensity’s super-easy-to-use, low-commitment formula can be applied straight from the tube, or mix and mingled to your heart’s content for unlimited creative possibilities…no developer required! Every one of the fashion-forward colors – like Mermaid Blue, Rose Gold, Amethyst Purple, and a Pink for every mood – contains ultra-nourishing Kukui Nut Oil, a highly-prized moisturizer stocked with essential fatty acids, vitamins, and antioxidants, to thoroughly hydrate parched hair, while improving elasticity and bump up big-time shine.

Key benefits

  • Helps reconstruct with Quadramine® Complex for guaranteed healthy-looking hair after every color service
  • Ultra-nourishing Kukui Nut Oil helps leave hair gorgeously conditioned + amps up shine
  • Intermixable shades = endless creative possibilities


Reconstructs with Quadramine® Complex for guaranteed healthier-looking hair after every color service. Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine.



  • Brand

    Vero K-PAK

  • Product dimensions

    Height 173 mm
    Width 44 mm
    Depth 38 mm

  • Product weight

    0.135 kg

  • Ingredients

    Water/Aqua/Eau, Propylene Glycol, Benzyl Alcohol, Cetyl Alcohol, Hydroxypropyl Starch Phosphate, Steareth-21, Oleyl Alcohol, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Steareth-2, Mineral Oil/Paraffinum Liquidum/Huile Minérale, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Aleurites Moluccanus Seed Oil, Borago Officinalis Seed Oil, Disodium EDTA, Citric Acid, Dimethicone, Methylparaben, Sodium Hydroxide, Alpha-Isomethyl Ionone, Fragrance/Parfum, HC Blue No.16, Basic Violet 2 (CI 42520).

Tutorials & Instructions

The joi of healthy hair

How to use

EASY DOES IT Step 1: Apply to clean, dry hair ¼-inch from the scalp. Step 2: Process for 20 minutes. Step 3: Rinse well, with cold water, for several minutes, rinsing different colors separately. Step 4: Shampoo with Color Endure® or K-PAK Color Therapy™ .


SAFETY INSTRUCTIONS: For professional use only. Caution: Hair colorants can cause severe allergic reactions. Read and follow instructions. This product contains ingredients which can cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made 48 hours before each use. Do not use to dye eyelashes or eyebrows. To do so may cause blindness. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase the risk of allergy. Do not color your hair if: you have a rash on face or sensitive, irritated and damaged scalp; you have ever experienced any reaction after coloring your hair; you have experienced a reaction to a temporary “black henna” tattoo in the past. Keep out of reach of children. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Rinse hair well after application. Wear suitable gloves. PATCH TEST: Apply a small amount of product to cleansed, dry inner side of elbow and wait 48 hours. If there is any burning, redness, swelling or itchiness, do not use this product.

Ratings & Reviews

Color Intensity