Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty.


Authentic beauty is natural and simple.

Authentic Beauty Concept Hair Products for Salon Professionals

Shop the best of Authentic Beauty Concept at SALONORY. This clean, vegan and cruelty-free hair care brand is made with quality and integrity above all else. The brand’s performance-driven vegan formulas are perfect for a breadth of clients since they don’t contain silicones, sulfates, parabens, mineral oil or artificial colorants.

Authentic Beauty Concept offers a full suite of purpose-built hair care lines to cater to your guest’s unique needs. Hydrate is for dry hair, Glow is for colored hair, Amplify is for fine hair and Replenish is for damaged hair. Each collection contains complementary products designed to work together to nourish specific hair types. 

Hydrate Cleanser, for example, is a best-selling Authentic Beauty Concept shampoo ideal for dry hair. It uses coconut-derived cleansers in place of harsh sulfates, so it deeply moisturizes without stripping the hair of nourishment. The popular Glow Cleanser Shampoo is formulated to preserve color while moisturizing and sealing the cuticle. 


Alluring Scents and Key Hair Benefits

Sometimes, there’s no better way to captivate your clients than with products that smell alluring, and each Authentic Beauty Concept collection has its own distinct fragrance. Each scent also contains extracts that provide crucial benefits for the hair. 

The Hydrate collection features white flower notes with mango, basil accord and powdery vanilla for a hydrating, revitalizing treatment that smells amazing. The Glow collection features a spicy dried fruit accord with date and cinnamon extracts to condition and enhance colored hair.

Amplify’s fresh scent includes green lime, mandarin, iris and freesia accords, with green tea leaves known for their antioxidant power. Replenish is an oriental woody fragrance with notes of frangipani blossom, milky jasmine petals and black sandalwood. It’s finished with maple and pecan nut extract to restore shine.  

SALONORY is happy to be your go-to source for the best Authentic Beauty Concept products. Made with carefully selected ingredients, Authentic Beauty Concept will meet your clients’ expectations for natural beauty that works.