Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Helps to prevent style reversion, for styles that last.
• Heat-styled hair is left silky, frizz-free, shiny and protected.
• Reduces styling time.

Technology

The CAVIAR Anti-Aging Style Collection combines all of the luxurious benefits of the Age-Control Complex® with state-of the-art styling technology for products that protect while inspiring boundless hair-styling creativity. FLEX-STRENGTH COMPLEX This proprietary complex is a synergistic blend of strengthening proteins and nourishing extracts designed to promote healthier hair while supporting beautifully coiffed styles. Each CAVIAR Anti-Aging Professional Styling product contains an individualized blend of Flex-Strength Complex ingredients that give hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and hot tools. • Pearl Proteins reinforce the strength of the hair fiber. • Panthenol, Keratin & Biotin fortify each strand and increase flexibility to prevent breakage during the styling process.

How to use

Apply to dry hair, one section at a time, prior to using heat-styling tools.

Warnings

For external use only. Avoid eye contact