CREATED BY STYLISTS, FOR STYLISTS™. PRAVANA PROVIDES SUPERIOR PRODUCTS AT AN UNPRECEDENTED VALUE THAT WILL ENHANCE THEIR PROFESSIONAL AND PERSONAL LIVES. PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach. Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, and formulas in collaboration with the industry’s most prolific stylists.

Key benefits

• Banishes brassiness and brightens blondes!
• Gently cleanses, purifies and neutralizes unwanted yellow tones to reveal brighter strands.
• Adds strength
• Adds shine

Technology

The Perfect Blonde Purple Toning Shampoo adds strength, shine and elasticity with added keratin, wheat and silk amino acids.

How to use

Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if additional toning is desired. For added moisture and tonality, follow with The Perfect Blonde Conditioner.

Warnings

WARNING: This product contains ingredients that may cause skin irritation in certain individuals, so a preliminary patch test should first be made according to the directions. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Do not use on sensitive or irritated scalps.