Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Provides moisture/hydration to the hair
• Boosts hair strength, condition, and health of the hair
• Repairs damage
• Adds shine to the hair

Technology

Blended with Caviar extract known for infusing hair with vital nutrients

How to use

Twist the capsule open and dispense serum onto fingertips. Apply to damp or dry hair from mid-length to ends. Style as usual. To transform your conditioner or masque into a treatment, mix serum into product and apply on damp hair for 3-5 minutes. Rinse.

Warnings

CAUTION: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.