IDH No.2808119

Is your gray having its way? Get to the root of the problem – and experience the joi of truly youthful hair – with gorgeous, exceptionally cool, ashy tones for dark blondes and brunettes, designed to hide the gray, and turn back the clock on those dull, coarse, wiry, brittle strands. With a single application, Age-Defy delivers the beauty of hair that’s young at heart. With the Natural Platinum Ash Series, you’ll have the artistic power to create perfectly pre-balanced, naturally cool shades, from dark blonde to deep, dark brunette – with no warmth in sight! The first hair-color line proven to reverse the key signs of maturing hair, Age Defy Permanent Créme pre-blended palette offers the largest selection of gray-coverage shades on the market. Featuring exclusive 3-Defense Technology in every tube of color – a breakthrough blend of time-released Lipids, essential Amino Acids, and Bio-mimetic Ceramides – this cutting-edge, all-in-one formula softens and smooths the hair’s surface, while reviving hair’s internal hydration system. The result? Age Defy restores youthful texture, luster, and manageability on hair with 50% or more gray, delivering remarkable, long-lasting coverage along with truly radiant color. The Vero K-PAK Color Age Defy line features our one-of-a-kind Quadramine Complex technology: the very same game-changing science you’ll find in Joico’s award-winning K-PAK Reconstructor. This molecularly-diverse keratin protein system is renowned for rebuilding strands both internally and externally with every color process; resulting in hair that’s ultra-strong, and color that penetrates faster and deeper for exceptional vibrancy and long-lasting results.