Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Helps to repair and replenish damaged hair while you sleep.
• Reduces breakage by up to 99%.*
• Helps smooth cracks and fissures in the cuticle layer.
• Increases shine and helps to restore moisture.

Technology

CAVIAR BOND ENFORCING TECHNOLOGY A proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules detect cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction.

How to use

Apply to dry hair before bedtime. Leave on overnight and shampoo out the next morning. For best results, use 2–3 times per week.

Warnings

For external use only. Avoid eye contact