Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Moisture Shampoo: 1) Clinically proven to provide moisture, smoothness and manageability while reducing breakage by more than 99% and providing thermal protection up to 450°F.*
• Moisture Conditioner: 1) Clinically proven to provide moisture, smoothness and manageability while reducing breakage by more than 99% and providing thermal protection up to 450°F.**
• CC Cream: 1) Multi-benefit treatment that provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability, and strength—everything your hair needs to look absolutely beautiful, healthy, and flawless.

Technology

AGE-CONTROL COMPLEX® This proprietary blend of Caviar Extract and Antioxidants reinfuses hair with vital nutrients that are lost in the aging process, to significantly improve vibrancy, elasticity and manageability. • Omega-3s replenish the hair’s natural lipid layer on the exterior of the strand, for better moisture retention, smoothness and shine. • Proteins & Minerals nourish and fortify each hair strand. • Antioxidants that protect hair from future damage.

How to use

Moisture Shampoo: Massage shampoo throughout wet hair. Rinse thoroughly. Moisture Conditioner: After cleansing, massage throughout wet hair. Rinse. CC Cream: Apply evenly to clean, towel-dried hair & style as desired. Can also be used as a finisher on dry hair for added perfection.

Warnings

For external use only. Avoid eye contact.