Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Leaves hair feeling deeply conditioned
• Provides 1.5x shine and 1.25x softness* *vs untreated hair

Technology

Marine Moisture Complex: This proprietary blend of Caviar Extract and Antioxidants is known to reinfuse hair with nutrients that are lost in the aging process, to significantly improve vibrancy and manageability. • Omega-3s replenish the hair’s natural lipid layer on the exterior of the strand, for better moisture retention, smoothness and shine. • Proteins & Minerals nourish and fortify each hair strand. • Antioxidants protect hair from future damage.

How to use

Apply a couple drops of oil on clean, damp, or dry hair, style as desired. Apply more as needed. Can be used as a leave-on treatment or finisher.

Warnings

For external use only. In the event of contact with eyes, rinse thoroughly with water. Keep out of reach of children.