Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Clinically tested formula
• Gently exfoliates and removes dead skin, oil, dirt and product buildup on the scalp
• Hydrates and moisturizes the scalp, helps relieve dryness
• Leaves scalp feeling calm, soothed, less irritated and less dry

How to use

Use as a shampoo and emulsify desired amount into wet palms. Gently massage scrub throughout the scalp to exfoliate and cleanse. Rinse.