Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Provides lightweight hold for up to 48 hours
• Creates 42% more volume
• Dry, oil-free finish
• Provides humidity resistance for 72 hours* (*vs. untreated hair, 85% RH conditions.)

Technology

Age Control Complex Overview: This proprietary blend of Caviar Extract and Antioxidants is known to reinfuse hair with nutrients that are lost in the aging process, to significantly improve vibrancy and manageability.

How to use

Shake. Spray throughout hair in short bursts to create texture or into the root to build volume.

Warnings

For external use only. In the event of contact with eyes, rinse thoroughly with water. Keep out of reach of children.