Defy Damage In A Flash
IDH No.2939535
Delivering 80% less breakage* in a single, quickie, on-the-spot treatment, In A Flash protects strands from the harm of chemical treatments, thermal styling, and more, while shielding hair from future damage. Used in place of the traditional conditioning step and deep treatments, this unique liquid-to-crème formula leaves hair silky, smooth, and 20X more resistant to breakage, thanks to Advanced Bond-Building Technology and Liquid Keratin. Lightweight and safe for color-treated hair, In A Flash is also silicone-free and PETA-approved, global animal test-free. (* Against combing breakage on damaged hair vs. untreated)
The joi of healthy hair
Joico’s Defy Damage Home Haircare System delivers protection from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that leads to dry, dull, lackluster locks. This breakthrough, bond-strengthening collection transforms each strand into healthy hair you can instantly see and feel, providing the perfect daily and weekly regimen for dry, damaged hair.
Key benefits
- Hair is up to 20X more resistant to breakage* (*Against combing breakage on damaged hair vs. untreated)
- Creates bonds and strengthens the hair structure
- Leaves hair silky smooth without weighing down
- Safe for color-treated hair
Technology
Quick, 7-second bond strengthener with a unique formula that undergoes an exothermic reaction when it comes into contact with water creating a liquid-to-crème treatment.
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Brand
Defy Damage
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Ingredients
Propylene Glycol, Alcohol Denat., Myristyl Alcohol, Dicaprylyl Carbonate, Aqua (Water, Eau), Glycerin, Caprylic/capric Triglyceride, Cetrimonium Chloride, Parfum (Fragrance), Peg-7 Glyceryl Cocoate, Hydrolyzed Pearl, Hydrolyzed Keratin, Cetyl Alcohol, Citric Acid, Lauryl Alcohol, Sorbic Acid, Potassium Sorbate, Phenoxyethanol, Geraniol, Benzyl Alcohol, Linalool, Limonene, Alpha-isomethyl Ionone, Hexyl Cinnamal, Benzyl Salicylate.
The joi of healthy hair
How to use
1. Cleanse hair using Defy Damage Protective Shampoo. 2. Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy. Leave in for 7 seconds. 3. Rinse.
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