Ready to take blonde hair to all new heights? Our ultra-high-lift Blonde Life Powder Lightener safely kicks you up 9+ levels in record time, leaving fair hair nourished, healthy, and gorgeous! Blonde Life Powder Lightener’s powerful conditioning formula bypasses the need for damaging multiple applications – which means reduced breakage by over 54%, stronger hair, and no more hassle with additives; with or without foils. Packed with hair-healing technology, it’s proven to keep blondes bright and on-tone for up to 8 weeks.

Key benefits

• Delivers up to 9+ levels of fast-acting lift
• Builds bonds for strong blondes
• Our fastest* way to lighten & brighten hair *Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach
• Strengthens hair, reducing breakage by over 54%* in just one treatment *Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach

Technology

Formulated with anti-breakage and bond-building Arginine. Infused with Blonde Life’s unique oil blend Ammonia-free formulas leave hair in better condition—even on damaged, color-treated, or bleached hair.

How to use

Off-Scalp: Mix to desired consistency (1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Volume Veroxide® or LumiShine® Crème Developer. On-Scalp: Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2 oz of 10 (3%) or 20 (6%) Volume Veroxide or LumiShine Crème Developer. DO NOT USE 30 (9%) or 40 (12%) Volume for on ON-SCALP mixtures. Processing: Process up to 60 minutes without heat; rinse, then shampoo with Blonde Life Brightening Shampoo and follow with Blonde Life Brightening Masque.

Warnings

WARNING: Irritant. For professional use only. Not for retail sale. This product contains ingredients which may cause skin irritation to certain individuals. Avoid contact with eyes. Do not swallow. This product must not be used for dyeing eyelashes or eyebrows; to do so may be injurious to the eye. Do not apply if scalp shows sores, abrasions, irritations, or any abnormal conditions. Do not shampoo before application. Open away from face and avoid inhaling contents. Wear protective gloves when mixing or using. Do not use a metal mixing bowl or tools. Mix strictly according to instructions. Wait 24 hours between applications. Wash hands thoroughly after use. Store in cool, dry place. Keep away from heat, sparks and naked flames. May cause fire if it comes in contact with other chemicals, paper, or other flammable materials. Keep out of reach of children. If eye or skin contact occurs, immediately flush with water. If reaction to product does not subside quickly, consult a physician. FIRST AID: (AUSTRALIA/ NEW ZEALAND ONLY) IF POISONING OCCURS, CONTACT DOCTOR OR POISONS INFORMATION CENTRE (PHONE 13 11 26 AUSTRALIA OR 0800 764 766 NEW ZEALAND) AT ONCE. If swallowed, do NOT induce vomiting. If in eyes, hold eyelids apart and flush the eye continuously with running water. If skin contact causes a reaction, flush with water. Continue flushing until advised to stop by a Poisons Information Centre or a doctor, or for at least 15 minutes.