Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Vegan and silicone-free curl defining gel with Vegan Botanical Caviar provides a soft but flexible hold, nourishes hair, adds a boost of shine and will not leave hair feeling stiff or greasy.
• Our formula with Fair Trade Coconut Oil will protect against pollutants* and provide humidity resistance for up to 72-hours.

Technology

Vegan Botanical Caviar: known to add intense hydration, improve moisture retention and smooth the cuticle to add bounce, shine, and strength through the revitalizing power of its unique blend of hydrating polysaccharides and free-radical neutralizing antioxidants. Fair Trade Coconut Oil: known to keep the cuticle conditioned and smoothed down. Its rich texture is commonly used to help keep frizz at bay by absorbing slowly into the hair while water is evaporating out of damp strands. Fair Trade Cocoa Butter: known to provide nourishment, strengthen, and help smooth hair. It's also reputable for its softening properties that make hair look healthy and shiny.

How to use

Emulsify in palms and scrunch into damp hair. Allow curls to air-dry or diffuse with a blow-dryer. Tip: Can also be used to lay down baby hairs.

Warnings

CAUTION: For external use only. In the event of contact with eyes, rinse thoroughly with water. Keep out of reach of children.