CREATED BY STYLISTS, FOR STYLISTS™. PRAVANA PROVIDES SUPERIOR PRODUCTS AT AN UNPRECEDENTED VALUE THAT WILL ENHANCE THEIR PROFESSIONAL AND PERSONAL LIVES. PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach. Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, and formulas in collaboration with the industry’s most prolific stylists.

Key benefits

• Up to 7 levels of lift.
• Maintains the natural shine of the hair.

How to use

In a non-metallic bowl, mix 1 part PURE LIGHT Power Lightener with 3 parts PRAVANA Creme Developer, Zero Lift-40 Volume (1:3). For on-scalp application, use up to 20 volume; for off-scalp, use up to 40 volume. Apply to dry hair. Process for up to 55 minutes. Rinse thoroughly after processing then shampoo and condition with desired care products.